[Elecraft] Fwd: Re: Price increase in mid Sept.

[KENT TRIMBLE]

Or in plain English . . .

You charge as much as you can and still sell your product.
You charge as little as you can and still stay in business.

73,

Kent  K9ZTV



On 8/16/2012 11:42 PM, someone wrote:
> It is MBA 101. You price products to cost or to market. When you are an Elecraft you keep raising prices and track contribution to the bottom line.  As long as contribution is positive you have price elasticity .  And prices go up further.  Forget the cost
>
>