[Elecraft] Fwd: Re: Price increase in mid Sept.
Gary Gregory
garyvk4fd at gmail.com
Thu Aug 16 20:36:05 EDT 2012
*Eric makes the point that this increase is cost related. Many
manufacturers do this of course and some just bring out a new model and the
additional cost pressures are built into the new model pricing.
Nice to see Elecraft continue the products currently being sold and just
make a cost adjustment as needed.
Whatever the increase may be, Elecraft are very well managed and as such
they will examine their business plan carefully and are well aware of the
adverse effects any increase in the retail price can have to their business.
I would be confident that Eric and the management team have examined all
aspects of production and supply and the increase will be the minimum they
can be happy with.
To compare Elecraft to say Kenwood, Icom and Yaesu is perhaps not a good
comparison. The corporate structure and governance of these companies is
totally different.
Gary
*
On 17 August 2012 10:14, Dale Putnam <daleputnam at hotmail.com> wrote:
>
> It seems to me that Kenwood is managed by some very smart fellers... head
> to head with a pair of super smart fellers... Both have a product to
> sell... and a goal to meet... if the price varies... all other things being
> somewhat equal to the two... a lowering of the price says they want to sell
> more, and the profit is not to be as much. If the price is forced up, that
> says the quality and support will have to be as best as it gets, to support
> the price being forced up, by parts cost, AND there isn't a pot of profit
> from numerous other arms of the same company to suck up the profit
> difference. One more thing.... standing on your own, says a lot for
> thequality of the offered product. A WHOLE lot!!
>
> --... ...--
> Dale - WC7S in Wy
> > Date: Thu, 16 Aug 2012 18:44:38 -0400
> > From: kp4y at yahoo.com
> > To: Elecraft at mailman.qth.net
> > Subject: [Elecraft] Fwd: Re: Price increase in mid Sept.
> >
> > I bought a new TS-590 less than 2 years ago and its price today is about
> $150 less than what I paid back then. And, as far as I know, Kenwood has
> had great success selling that radio. Anyway, I believe it is really
> Elecraft's prerogative to increase the price on their products. We then
> will have to decide if we want to spend the money or not. :-)
> >
> > Robert-KP4Y
> >
> > -------- Original Message --------
> > Subject: Re: [Elecraft] Price increase in mid Sept.
> > From: Ian Kahn - Ham <km4ik.ian at gmail.com>
> > To: Oliver Dröse <droese at necg.de>
> > CC: Elecraft Reflector <elecraft at mailman.qth.net>,Eric Swartz WA6HHQ -
> Elecraft <eric at elecraft.com>
> >
> > Olli,
> >
> > I bought an FT-857D, new, about four years ago. I checked the price
> > recently for insurance purposes, and the price of that radio is actually
> > about $150-$200 US more today than it was when I bought it.
> >
> > --Ian
> >
> > Ian Kahn, KM4IK
> > Roswell, GA EM74ua
> > km4ik.ian at gmail.com
> > K3 #281, P3 #688
> > HRD v5.x/6.0 Test Team
> >
> > On 8/16/2012 4:34 PM, Oliver Dröse wrote:
> > > Thanks for the heads-up, Eric!
> > >
> > > What I have already been wondering when the last price increase was
> > > announced 2 years ago (I believe it was) is why are prices increasing
> for
> > > Elecraft gear (even if only slightly) while prices of all other
> > > manufacturers are falling after products a certain time on the market?
> > >
> > > I understood that Kenwood, Yaesu, Icom start with an a bit higher
> price (but
> > > still acceptable otherwise they would not sell their radios) and after
> > > "earning" all the development costs (and "milking" the early adaptors
> who
> > > always need the newest and "best") they can and do decrease the product
> > > prices as they only have the production costs then (including margin,
> etc.).
> > > Typical mass-production mechanisms.
> > >
> > > So what is different at Elecraft? No mass-production (compared to the
> "big
> > > ones")? Or is that lower prices right away and thus always only
> production
> > > costs + margin + only small uplift for development (which might level
> out
> > > that of the others seen over a complete product life-cycle)? At least
> those
> > > others have to fight the same cost increases for components, etc.
> > >
> > > Just curious (and indeed thinking Elecraft gear *is* worth it's price).
> > >
> > > 73, Olli - DH8BQA
> > >
> > >
> > >
> > > ----- Original Message -----
> > > From: "Eric Swartz WA6HHQ - Elecraft" <eric at elecraft.com>
> > > To: "Elecraft Reflector" <elecraft at mailman.qth.net>
> > > Sent: Thursday, August 16, 2012 4:10 PM
> > > Subject: [Elecraft] Price increase in mid Sept.
> > >
> > >
> > >> Hi,
> > >>
> > >> This is an early heads-up for our customers that we will be increasing
> > >> prices slightly on several of our products, including the K3, in mid
> > >> September. Any orders placed before that point will be honored at
> today's
> > >> pricing.
> > >>
> > >> We are still reviewing our complete product line to determine where
> our
> > >> costs have increased significantly, so I can't be more specific on
> which
> > >> other products will increase in price, or by how much. (We've been
> > >> absorbing a lot of the parts cost increases over the past year.)
> > >>
> > >> Please don't ask the sales staff for more specifics as they do not
> have
> > >> any additional information.
> > >>
> > >> As always, we'll strive to keep these changes as small as possible,
> and to
> > >> absorb cost increases where ever possible.
> > >>
> > >> 73,
> > >> Eric
> > >> www.elecraft.com
> > >> _..._
> > >>
> > >>
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--
*Gary*
*Start the day off slow, then taper off.........*
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