[Elecraft] Price increase in mid Sept.

[Oliver Dröse]

Thanks for the heads-up, Eric!

What I have already been wondering when the last price increase was 
announced 2 years ago (I believe it was) is why are prices increasing for 
Elecraft gear (even if only slightly) while prices of all other 
manufacturers are falling after products a certain time on the market?

I understood that Kenwood, Yaesu, Icom start with an a bit higher price (but 
still acceptable otherwise they would not sell their radios) and after 
"earning" all the development costs (and "milking" the early adaptors who 
always need the newest and "best") they can and do decrease the product 
prices as they only have the production costs then (including margin, etc.). 
Typical mass-production mechanisms.

So what is different at Elecraft? No mass-production (compared to the "big 
ones")? Or is that lower prices right away and thus always only production 
costs + margin + only small uplift for development (which might level out 
that of the others seen over a complete product life-cycle)? At least those 
others have to fight the same cost increases for components, etc.

Just curious (and indeed thinking Elecraft gear *is* worth it's price).

73, Olli - DH8BQA



----- Original Message ----- 
From: "Eric Swartz WA6HHQ - Elecraft" <eric at elecraft.com>
To: "Elecraft Reflector" <elecraft at mailman.qth.net>
Sent: Thursday, August 16, 2012 4:10 PM
Subject: [Elecraft] Price increase in mid Sept.


> Hi,
>
> This is an early heads-up for our customers that we will be increasing 
> prices slightly on several of our products, including the K3, in mid 
> September. Any orders placed before that point will be honored at today's 
> pricing.
>
> We are still reviewing our complete product line to determine where our 
> costs have increased significantly, so I can't be more specific on which 
> other products will increase in price, or by how much. (We've been 
> absorbing a lot of the parts cost increases over the past year.)
>
> Please don't ask the sales staff for more specifics as they do not have 
> any additional information.
>
> As always, we'll strive to keep these changes as small as possible, and to 
> absorb cost increases where ever possible.
>
> 73,
> Eric
> www.elecraft.com
> _..._
>
>
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