[Elecraft] Unhappy with your KX3

[emanning at csc.uvic.ca]

Oliver

I agree. Selling a computer with incomplete software is a well-understood
practice;  customers know that the hardware is just the pizza-box and the
software is the pizza.

This understanding does not yet extend to radios; many hams don't yet
grasp that a modern radio is mostly implemented in software. They  will be
unhappy when they buy a KX3 pizza and initially  get just a box, pardon
the metaphor.

As far as I know the KX3 is the first to be sold in this manner. So some
marketing thought may be called-for.

Eric
VA7DZ