[Elecraft] A Success Story

[Jim Brown]

On 4/27/2012 11:38 AM, Tony Estep wrote:
> There is a lot to be learned from the ups and downs of companies battling
> in niche markets like that for ham radio gear, but Elecraft has dodged the
> bullets and avoided the mis-steps that make a case study compelling.

That's because management (in this case, ownership) actually understands 
the business that they were in, both at the technical and the marketing 
level.  That's contrary to what I hear far too much of in the popular 
press, and I'm told that the business schools even TEACH their students 
that you DON'T need to know anything about what a business does to run it.

73, Jim K9YC