[Elecraft] Hats

[Jim McDonald]

Who pays for hats that are given away?  In the end, the customers do, of
course.  Elecraft has small, informative, cost effective magazine ads that
maximize the return on their advertising budget by targeting their niche
market.

They don't have broad product lines as the Japanese companies do, so they
don't have to appeal to such a broad spectrum of customers.

I'd prefer they focus on making the radios that meet our needs and continue
to deliver outstanding support than spend money on hats.  All of my Yaesu
hats sit on a shelf in the closet.

Now if they want to have caps made and sell them as Ten-Tec does, that's
fine.

Jim N7US


-----Original Message-----

I don't think I would want just a K3 hat.  I would really like an Elecraft
hat.  I have a number of their shirts and wear them at Field Day and to the
ARES meetings.  The problem with having a K3 hat is the folks at Elecraft
would also need to order K1 hats, K2 hats, KX1 hats, plus hats for each of
the accessory kits.  An Elecraft hat would make much better financial sense
for them to order and give to their cadre.  Remember: Elecraft makes many
more rigs and kits than just the K3.  Let them determine how best to reward
the stalwarts who wear out their throats talking to the madding crowd at the
hamfests :)
   73,
      Kevin.  KD5ONS