[Elecraft] Disgrunteled Japanese
K9ZTV
k9ztv at socket.net
Mon Jan 4 16:08:36 EST 2010
A couple of thoughts:
1) "Distributor jacking up the price" . . .
Heathkit did the same thing forty years ago. You had your choice of
buying direct from the factory at one price (lower), or with the
convenience of buying from a local (more or less) distributor at another
price (higher). There is not a thing wrong with this kind of
merchandising or its resultant mark-up in price. The distributor has to
stock parts, devote inventory space, hire staff, do billings, handle
returns, etc. That's why "factory direct" (regardless of the product)
is usually cheaper than through stores (although with some manufacturers
it's often just a marketing ploy resulting in little if any discount in
price).
2) "Exclusive Dealerships" . . .
When Yaesu first started importing to the United States all sales were
exclusively handled through Spectronics USA ("East" or "West"). There
was never an option of buying factory-direct from Japan. Those FT-101s
we so eagerly bought up (and in so doing put our American companies out
of business) always cost more in the US than they did in Japan. To
those of our JA brothers who are complaining about Elecraft doing the
same thing, I merely remind them that "what goes around comes around."
It's their turn now.
73,
Kent K9ZTV
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