[Elecraft] Elecraft P3 panadapter at the Orlando Hamcation

[KM4VX]

What drives the price of a new product more than anything is marketing.
Microsoft could sell Windows 7 at profit for 50 cents but charges $149.00.
The P-3 price is being defined here on the reflector by those of us who are
so enthusiastic about Elecraft; hams may be called "cheap" but have
considerable discretionary spending available. The P-3 could sell for a few
hundred dollars at profit, similar to other panadapters. Instead, we are
talking about more than double that price. Companies recover their R&D
investments over time, and the higher the selling price the shorter the R&D
investment recovery period. How about a breather here? The $700 price being
tossed around is a bit absurd in my view.  Yeah, many of us can and will pay
it, but its okay to talk about 3-400 dollars and Elecraft would do just
fine. Offer the company double their profitable selling price and they are
delighted to take it. Why not? Mail a check now? If the price is determined
by what we are willing to pay, consider paying less. It is okay to pay less
guys.   73. Ron 
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