[Elecraft] Can Elecraft take over the ham radio business ?

[EricJ]

You posed two questions, but it isn't at all clear which one you answered
with your last sentence. 

My guess is that if Elecraft were to go toe-to-toe, feature-by-feature
against the Big Three, they would lose. They would spend all their resources
slogging it out for infinitismal increases in market share against larger,
better funded, better known companies. And for what?

Better to make your OWN market...that's what niche marketing is all about.
Elecraft has clearly identified their niched. The rigs they design aren't
for everyone. Neither is a rotary engine car.

Personally, I bought the K2 because the basic performance is outstanding,
and it has the features I value. Would I buy a "K3" with all the features
the Japanese rigs have? Definitely not. I bought the K2 to get out from
under all that marketing-derived crap that I never use. And I bought it
already built because I don't value building it myself.

Eric
KE6US

-----Original Message-----

Subject: [Elecraft] Can Elecraft take over the ham radio business ?

Hi Guys,
Let me re-phrase my original proposal / suggestion about a "K3" design with
all the features mentioned in my original post:
Lets assume that Elecraft had the K2 as we know it, and a "K3" more
expensive kit with all the "useless" accessories (IF notch, PBT, general HF
coverage, preselector, no birdies etc). Also assume that the "K3"s
performance and specs were equally good to the basic K2 and its price not
prohibitive.

How many of us would choose the K2 as the main rig over the "K3" ?? Would
the average ham out there resist the urge of owing such a (K3) rig that
he/she built himself instead of a ready made box with inferior basic
performance ?

My estimation would be not too many, but I may be wrong.

73,
Marinos, ki4gin