[Elecraft] European Elecraft prices

Fri Apr 11 16:31:02 2003

Hi All,

It's been pointed out to me that the European prices that I quoted included
local sales tax. Sorry for that; I missed it. Prices were quoted including
'S+H' which I asumed meant sales tax and handling.

The site I mentioned is based in Germany and I've just spoken to my sister
(who lives there) in order to get a figure for the local sales tax. It's
16%.

Revised comparative figures are thus:

Basic K2: Elecraft price USD 599. European distributor: Euros 780 (before
tax)
SSB Option: Elecraft price USD 89. European distributor: Euros: 116 (before
tax)

At today's prices Euros 780 amounts to about USD 722
and Euros 116 comes to USD 107

This still amounts to almost exactly a 20% mark-up for little perceived
added value.

If I've made a mistake with the sums, please correct me.

Best,

Paul

----- Original Message -----
From: "Paul Bartlett" <[email protected]>
To: <[email protected]>
Sent: Friday, April 11, 2003 7:48 PM
Subject: Re: [Elecraft] microphone headset

> Hi Folks,
>
> This is aimed mainly at my European K2 cousins - I'm a Brit.
>
> I recently purchased a K2 direct from Elecraft in the States. The service
> provided was superb and I have absolutely no problem with Elecraft.
>
> I decided subsequently to order the SSB option and noticed that there was
a
> European distributor. Impatient that I am, I thought to order from them to
> get it sooner. Until I saw the prices.
>
> Two examples:
>
> Basic K2: Elecraft price USD 599. European distributor: Euros 905
> SSB Option: Elecraft price USD 89. European distributor: Euros: 135
>
> At today's prices Euros 905 amounts to about USD 838
> and Euros 135 comes to USD 125
>
> In other words, the European price is 40% greater than that from Elecraft
> direct. In fact, if you do the sums, you can visualise the marketing guy
> saying, "Let's mark it up at 40%. Nobody in Europe's going to notice."
> Wrong. For the moment I shall be buying from California and not Berlin.
>
> Paul :-(
>
>
>
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