[CVCC] Fw: Hello has begun

[Ed Moore]

CVCC,

Here are some great new promotional tools from ARRL.

73,
Ed
----- Original Message -----
From: Fusaro, Norm W3IZ
To: clubs at arrl.org
Sent: Friday, March 17, 2006 3:59 PM
Subject: Hello has begun


It's starting!

For years, PIOs and others interested in promoting Amateur Radio have been
looking for leadership and a rallying point from which we can join together
in a major promotion for ham radio.  THIS IS IT.

Over the past months (actually almost a year) I have spoken with groups,
leaders and all sorts of people about what could realistically be done.  I
believe that by placing good tools into your hands, such as the Swiss Army
Knife '06, together with these elements of the Hello campaign, you will use
this opportunity to the fullest.  You are a very ingenious, creative and
energetic group - I hope you have a lot of fun using these tools in your
home areas!   The people here at HQ have tried very hard to make them not
just good - but literally "world class".

There will be more to come out as the year unfolds.  Please use it wisely
and well. Keep the happy, friendly, upbeat emotion.  (Remember that the
greatest PR campaign of all was, "I'd like to teach the world to sing..")
Hello has been my "baby" for a long time and now I entrust her to you to
raise and nurture in your home area.   I know you will be terrific
arents!  -Allen Pitts,  W1AGP, Media and PR Manager, ARRL



Hello and EmComm Public Service Announcements Available First of the new
Hello audio PSAs added March 15

A series of 30 second audio PSAs in mp3 has been made for the Hello
campaign.  The plan is make a new one available about every 6-8 weeks and a
great video will be available in April 2006.  These "mini-commercials" for
ham radio are already being played on dozens of stations across the country
and the numbers keep growing. You can help by downloading the PSA's from
right here onto a CD and taking it to your own local radio station.

Audio Files -GO TO WWW.ARRL.ORG/PIO to hear and download

Hello audio PSA #1
       the first of the Hello audio PSAs

Emergency Communications audio PSA
         the 30 second PSA regarding Hurricane Katrina operations

(To DOWNLOAD...right-click once on the above link and choose "save target".)
These 30 second PSAs were made possible thanks to Johnny Donovan at WABC-AM
and Howard Price, KA2QPJ, of WABC-TV in New York who is Acting President of
the Broadcast Employees Amateur Radio Society, a member of the ham
organization at WABC Radio & TV in New York and also the BEARS.  More audio
PSAs will be coming out - about one every 6-8 weeks in 2006


Video Files  -GO TO WWW.ARRL.ORG/PIO to hear and download

Hello video PSA
       (coming in April '06 and it is going to be GREAT!!)

   Emergency Communications video PSA
       a 30 second mpeg of Katrina Operations video (2.57meg)

MPEG files may be good enough for your computer, but the files do not have
high enough resolution for "real" TV work. To get a DVD of the video, please
write to hello at arrl.org with your name, address and where you will be
placing it. The DVD's are not cheap, so we cannot just speculatively pass
them out.  If you have a local TV station that must have BetaSP or the full,
uncompressed digital files, please send an email with specifics about what
they need to hello at arrl.org.


Hello Brochures

Copies of the special 4 page Hello brochure are available from ARRL
headquarters.  These are intended to be used where there is a presentation
to NON-hams.  As such, please use them for talks to schools, clubs, displays
and other places promoting Amateur Radio to the public.  They are NOT for
use at hamfests, radio club meetings and "preaching to the choir".  There is
a space on the back page to add your local club info.  To see a viewable
.pdf of the brochure, -GO TO WWW.ARRL.ORG/PIO

To request copies of the brochure, write to hello at arrl.org .  To minimize
the costs of mailing them, we request you to send a check for at least the
postage costs made out to "ARRL"  to me at Public Relations - ARRL, 225 Main
St., Newington, CT 06111      If you do not send a check we will still mail
them, but your help in keeping costs down is appreciated and allows us to do
more.


Hello Bumper Stickers

Hello Logo bumper stickers will be on sale through the ARRL catalog sales -
go to -GO TO WWW.ARRL.ORG/PIO for easy link


Hello Buttons

Buttons for the Hello campaign will be made available at Dayton and at major
Amateur Radio events.


Hello Logo
The special logo for Hello is for use on stationary, newsletters, websites,
and your own promotional materials you develop for the campaign.  It was
designed to look good even if printed in B&W, but except for that it cannot
be changed.  If you must, you can add information to it by adding writing
UNDER it (which is why it is a long rectangle).  If you are not sure of its
use, please ask me at apitts at arrl.org
             -GO TO WWW.ARRL.ORG/PIO to download


Hello Website  http:www.hello-radio.org

Perhaps the greatest amount of care went into the design of the Hello
website.  It is meant for NON-hams to learn a little bit about us and to
arouse more interest.  Again, we stay upbeat, positive and hopeful.  Nothing
threatening, too difficult or scary was included.  We try to point the
prospects to groups that have indicated they will provide a warm welcome to
newbies - a good "Hello!"
The key to creating a new ham operator is to develop a relationship with a
current ham operator!

You can help!  By providing a link from your website, or that of your club,
to www.hello-radio.org this new website moves up in the search engines.

Allen Pitts, W1AGP
Media and Public Relations Manager
ARRL
-the national association for Amateur Radio-
(860) 594-0328