[ARC5] Gender, markets and history

[Brian]

Another thing the Japanese did was design products that appealed to women, 
in spite of Japan's male chauvinism. Overnight, this virtually doubled their 
buying population, further increasing their power over the supply chain.
However, American-designed products accepted American male chauvinism 
without question and so only appealed to the 'boys with toys' brigade, ie, 
less than half the potential buying population.
You may claim that the American military made the buying decisions - name 
just one recent female military purchasing executive.
73 de Brian, VK2GCE.

On Wednesday, November 18, 2015 3:16 PM, Mac, Dennis and the rest of the 
Arc5 list said:

There is a little more to the Japanese success story than meets the eye.
Prior to taking over the ham equipment market the Japanese had targeted
consumer electronics and succeeded in building up a major supply chain.
Consumer styling and parts suppliers were something the ham equipment
industry could leverage to their advantage (not unlike Halli did in their
heyday).  The result was better styled products and access to lower cost
components, all thanks to the large domestic consumer electronics industry.

Dennis AE6C