[ARC5] deathwatch for radio shack?

[Joe Connor via ARC5]

You want an example of a bad marketing? Try the Philco Predicta TV, which killed Philco. It looked like the kind of TV George Jetson would own but had almost a 100% warranty service rate and was such a pain to work on that many shops refused to touch them.

Joe Connor


On Thursday, September 25, 2014 12:09 PM, Glen Zook via ARC5 <arc5 at mailman.qth.net> wrote:
 

>
>
>Radio Shack is not the only company to make wrong decisions in marketing!
>
>The Ford Motor Company, with the Edsel, lost a substantial amount of money.  Then, when the Mustang was put in production, none of the tooling, etc., was made for extended use because management just knew that the vehicle was not going to be that popular.  Wrong!  A good high school friend, who also was an amateur radio operator, got his engineering degree from Purdue University.  After graduating, his first employer was the Ford Motor Company.  His primary job was to redesign the Mustang tooling for extended production.
>
>Then, there was the debacle of "new Coke"!  
>
>By the way, I still have my original Radio Shack TRS-80 Model I computer!  It is in a box stored in my garage.
>
>Glen, K9STH 
>
>Website:  http://k9sth.net
>
>
>On Thursday, September 25, 2014 11:00 AM, Kenneth G. Gordon <kgordon2006 at frontier.com> wrote:
>
>
>
>As far as I am concerned, Radio Shack hierarchy has always had a very 
>serious problem with marketing. They always seem to do exactly the wrong 
>thing. They appear to be incapable of marketing their way out of a paper 
>bag.
>
>For instance, when someone in the RS organization managed to, over 
>strenuous opposition from "the powers that be", design and build the first 
>truly personal computer, the TRS-80 Model 1, someone decided that they 
>could possibly sell, oh, maybe 1000 units in a year.
>
>When the thing debuted at some show somewhere (I've forgotten which) 
>they sold over 1000 units the first DAY and at one time were 6 months 
>behind in orders.
>
>Furthermore, the hierarchy never did figure that one out...
>
>I have been surprised that they lasted as long as they have.
>
>Ken W7EKB
>______________________________________________________________
>ARC5 mailing list
>Home: http://mailman.qth.net/mailman/listinfo/arc5
>Help: http://mailman.qth.net/mmfaq.htm
>Post: mailto:ARC5 at mailman.qth.net
>
>This list hosted by: http://www.qsl.net
>Please help support this email list: http://www.qsl.net/donate.html
>______________________________________________________________
>ARC5 mailing list
>Home: http://mailman.qth.net/mailman/listinfo/arc5
>Help: http://mailman.qth.net/mmfaq.htm
>Post: mailto:ARC5 at mailman.qth.net
>
>This list hosted by: http://www.qsl.net
>Please help support this email list: http://www.qsl.net/donate.html
>
>
>